Young, wise and curious' was how Filmmaker, Suruchi Sharma described her film studio company - Ainak. Ainak required a visual identity. Ainak means ‘spectacle’ in Hindi. The identity is a logotype that shows a curious face with specs. The colours depicted the different genre of film the studio produced. For the business card, she had varied skill sets which she wanted to portray on her business card. The card design we created has an interactive solution to the same. The skillsets are presented in the form of a crossword puzzle, asking the audience to 'discover' the many things she can do.

Branding & Print Design: Ashvini Menon (Ashvini Menon Visual Design Studio, Mumbai)

Project Release Year: 2015