Chettinad Hari Shree Vidyalayam, a Chennai-based school established in 2004, was founded with the vision of creating a safe, emotionally secure, and joyful learning environment deeply rooted in Indian culture. In 2021, the school embarked on a rebranding journey to reflect its evolving vision and values. Over several months, we collaborated closely with the school's stakeholders to redesign their visual identity. This comprehensive process resulted in the development of a cohesive and impactful visual system that seamlessly translated across various print and digital media. The rebranding effort not only refreshed the school's identity but also strengthened its alignment with its foundational ethos and future aspirations.

Concept, Branding, Print & Digital Design: Ashvini Menon (Ashvini Menon Visual Design Studio, Mumbai)

Technology Partner: Anant Salgaonkar (Bluish Green Planet, Mumbai)

Project Release Year: 2021