Earthy Route currently blogs on sustainable living and are an e-commerce clothing company. The visual form of the logo is inspired from the concept of Circular Economy, Earth’s cyclic functioning and the closed loop manufacturing process Earthy Route aims to maintain with its manufacturing. The loop is juxtaposed with E and R of the brand’s initials. The media created were consciously made using as less-polluting-materials as possible.

Concept & Design: Ashvini Menon (Ashvini Menon Visual Design Studio, Mumbai)

Project Year: 2020