A redesigned identity was developed for Chettinad Sarvalokaa International School, drawing inspiration from key elements of the previous logo: the Yantra, a lotus, the Earth’s circle, and sun rays. These elements were reimagined to create a modern yet meaningful symbol that reflects the school’s ethos.The design process was highly collaborative, involving the school team at every stage. Following the creation of the new visual identity, a range of print and digital media was designed and implemented for the school over a span of three years.

Concept, Branding, Print & Digital Design: Ashvini Menon, Vaijayanti Ajinkya, Nitya George and Jui Karhadkar (Ashvini Menon Visual Design Studio, Mumbai)

Photography: Ramnath Chandrasekhar (Stories For Change Studios)

Project Year: 2019