Conceptual illustrations were created for Edelweiss's onboarding experience to visually represent various consumer groups benefiting from financial management services. The illustrations were designed with a minimalistic style, ensuring they complemented the clean, white canvas of the web-page background. The color palette was thoughtfully derived from Edelweiss's brand identity guide, maintaining consistency with their visual language while enhancing user engagement.

Concept & Illustration: Ashvini Menon, Vaijayanti Ajinkya & Jui Karhadkar (Ashvini Menon Visual Design Studio, Mumbai)

Project Year: 2020