As part of my Master’s in Design program at the National Institute of Design, Ahmedabad, I undertook my final project during an internship with Microsoft. The project aimed to design an application that fosters behavioral motivation to address climate change. Through an in-depth design process, the concept evolved into a gaming application that encourages users to reduce the usage of disposables. Below are key highlights from the project documentation.

Concept, Branding & Digital Design: Ashvini Menon

Project Guides: Rupesh Vyas (National Institute of Design, Ahmedabad, India) & Amit Rathod (Microsoft, Hyderabad, India)

Project Demo Development: Eklavya Mirani (Microsoft, Hyderabad, India)

Project Year: 2014

Project Duration: 6 months